The story of how binge-watching came to be

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You need to start on your homework. Only one episode, you promise yourself. You convince yourself it will help you relax and clear your mind. Before you know it one episode quickly turns into five as your eyes are glaze over and all self control has gone out the window.

How did this blessing and a curse of a streaming service come to be?

Flashback to a world where Blockbusters lined every strip mall

Didn't want to drive to Blockbuster? Good news: with Netflix you could get rented DVDs mailed right to your house. How convient! Browse online for what movie you wanted to order, and wait for it to arrive in the mail. Oh, and of course don't forget to mail it back when you are done!

Cutting the Cord

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Click the TV to cut the cord!

Netflix has evolved from a DVD mail service into an online streaming empire. As a result, more and more people to choose to "cut the cord", or stop paying for cable/satellite TV service, replacing it with online streaming services like Netflix, Amazon Prime, Hulu or any combination of services. According to Forbes, cord-cutting is expected to jump more than 30% in 2018 alone and that number is expected to grow to 55% by 2022. This also does not take into account "cord nevers", people who have never paid for cable service as a result of online streaming. Netflix has become an affordable alternative to cable while still offering quality content, making the cable-free life a very tempting option for consumers.

Click to reveal a Netflix fact!
trophy Awards
Netflix cares about the quality of their original content, they have been nominated for 430 awards and have won 72 awards so far.
speech bubble Languages
Netflix now offers content in over 20 languages thanks to it's translation platform.
microphone Comedy
Netflix has spent big bucks on comedy specials, dropping $40 million for Chris Rock to produce two comedy specials.
globe Worldwide
Netflix costs different amounts across the globe. Those looking for a cheap subscription should move to Turkey where subscriptions beginat around $3.27 USD.
money stack Spending
Netflix actually carries a large amount of debt, reportedly around $4.8 billion. This is mostly due to expansion of original content.
movie camera Originals
2018 is going to be a big year for Netflix original content, with 700 original shows and 80 original films set to release

The Science behind Binge-watching

Any Netflix subscriber knows just how easy it is to let episode after episode loop through on TV. So why is it so darn hard to stop? There actually is some science behind it. While watching a good show a feel-good chemical called dopamine is released into the brain. Letting the show loop to another episode allows instant gratification and the release of more dopamine, creating a cycle that makes it difficult to pull away from the TV. Binge-watching is relaxing and it can be a fun way to escape from reality, as long as it's a temporary escape and not leading to isolation.

Looking for some ways to curb binge watching? Consider the following:

  • Don't watch alone. Having a group makes it more likely that someone will decide to turn the TV off.
  • Turn on the lights! Not being able to see our surroundings further disconnects us from the real world.
  • Set limits BEFORE you start watching. Set a timer on your phone if you need!

Netflix Quiz Time!

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